MARLIN Use Cases

Challenge: Heavy product images slow down pages, reduce conversions, increase bounce rate, and cause cart abandonment; resulting heavy losses.

• Marlin’s adaptive optimization can work with any device & even a low connection speed.
• Marlin provides AI-enhanced zoom-ready visuals without bloated files.
• Pre-caching “hot” products for instant load times makes shopping easy and convenient for visitors.
• Helps convert visitors into customers because of great user experience.
  Outcome: Optimized images lead faster browsing, higher sales, smoother shopping, reduced infra cost.

Challenge: Posters, thumbnails, and editorial-like heavy visuals delay or withdraw engagement.

• Marlin’s adaptive resolution by screen size & bandwidth aids in user experience.
• Marlin makes sure that no manual storage is overloaded due to on-the-fly optimized variants that are always ready.
• It auto-caches new releases and trending content for peak demand.
  Outcome: Delivers seamless experiences, lower CDN bills, and loyal viewers.

Challenge: High traffic on travel and booking sites drags booking flows due to high-resolution images of the places, hotels & resorts.

• Marlin provides region-aware delivery based on bandwidth helps with unnecessary traffic, making faster booking possible.
• It autocorrects the visuals’ attributes like lighting, contrasts with AI-driven enhancements and makes them more appealing.
  Outcome: Faster bookings, higher trust, stronger conversion rates.

Challenge: Campaign creatives need multiple sizes & ratios; however, manual work slows teams down.

• Marlin ensures fast, consistent creative delivery across channels.
• Marlin auto-generates graphics in multiple dynamic formats (1:1, 9:16, 16:9, etc.).

Outcome: campaign agility, reduced design overhead, higher CTRs.

Challenge: Media-heavy dashboards and portals underperform under load, slows down & increase bounce rate.

• API-first optimization for real-time delivery.
• On-demand image generation to minimize storage bloat, decrease load on the server, faster load time.
• Reduce running costs.
  Outcome: Faster apps, lower infra bills, happier customers,

Challenge: Unoptimized images cause poor SEO & Core Web Vitals.

• Marlin delivers auto-optimized editorial visuals for SEO + LLM readiness.
• Pre-cache warmers for viral article traffic.
  Outcome: Better rankings, faster load, great reader experience.

Challenge: Customers in Tier-2/3 regions face weak networks & slow load times.

• Connection-aware optimization for smooth access anywhere.
• Dynamic campaign localization.
  Outcome: Wider reach, faster load times, reduced bounce rates.

Challenge: High and sharp unoptimized media used in games leads to lag sometimes.

• Marlin makes sure to deliver optimized, cached graphics & textures for instant store loads.
• AI-enhanced visuals at lightweight sizes.
  Outcome: Better gaming experience, faster in-game store performance.

Challenge: Diagrams, scanned notes, and PDFs load slowly on mobile.

• Marlin provides mobile-first optimization of learning content.
• AI enhancement for clearer scanned/whiteboard images.
  Outcome: Smooth learning experiences, wider access in low-bandwidth regions.

Challenge: Ensuring consistent, fast brand imagery across geographies.

• Marlin helps in uniform delivery across regions & devices.
• Acceleration for media-heavy employee portals & intranets.
  Outcome: Global consistency, cost savings, faster digital workplaces.